Why Farcaster miniapps unlock new growth loops
Farcaster miniapps (formerly frames) are changing how we think about distribution in web3. They embed directly into the social feed, creating viral loops that weren't possible before.
Traditional web3 apps suffer from a cold start problem. Users need to leave the app they're in, connect their wallet, approve transactions, and complete actions. Each step loses users. Miniapps eliminate most of these friction points.
The magic is in the context. When someone shares a miniapp, their followers see it with social proof attached. It's not an ad—it's content from someone they follow. This changes conversion rates dramatically.
We've seen miniapps achieve 30%+ conversion rates from impression to action. Compare that to typical crypto ad campaigns that struggle to hit 1%. The difference is trust and context.
Building effective miniapps requires thinking differently about UX. You have limited space and attention. Every action should feel native to the social experience. Think 'what would make someone want to share this?' rather than 'what features should we add?'
Key Takeaways
- Miniapps reduce friction dramatically compared to traditional dApps
- Social context and proof drive much higher conversion
- Design for sharing, not just functionality
- 30%+ conversion rates are achievable with good UX